HIPETY

Privacy Policy

Last updated: 24 May 2026

1. Who we are

Hipety is a UK-registered pet brand dedicated to providing premium pet products to customers across the United Kingdom. We are not a physical retail store — Hipety is a brand that operates exclusively online, shipping to customers across England, Scotland, Wales, and Northern Ireland.

You can contact us at:

Email: hello@hipety.com
Customer support: support@hipety.com
Phone: +44 7476 639120

Customer Support Hours:
Monday – Friday: 9:00 AM – 6:00 PM (GMT)
Saturday: 10:00 AM – 4:00 PM (GMT)
Sunday: Closed

We aim to respond to all enquiries within 24 hours during business days.

Our platform is powered by Shopify Inc., which processes some of your personal data on our behalf as a data processor.

2. What personal information we collect

When you use our website or make a purchase, we may collect the following information:

Information you give us directly

Your full name, email address, phone number, and delivery address

Account login details if you create an account

Messages you send us via email or contact forms

Information collected automatically

Your IP address, browser type, and device information

Pages you visit, products you view, and how you navigate our store

Cookies and similar tracking technologies

Information from third parties

Payment processors such as Stripe

Advertising platforms such as Google Ads and Meta Ads

3. Why we collect your information

We use your personal information for the following purposes:

To process your orders and arrange delivery to your address

To send you order confirmations, shipping updates, and receipts

To respond to your questions or customer support requests

To personalise your shopping experience and remember your preferences

To show you relevant advertisements on Google, Meta, and other platforms

To send you marketing emails if you have opted in (you can unsubscribe at any time)

To comply with our legal obligations under UK law

To detect and prevent fraud or misuse of our services

4. Our legal basis for processing your data (UK GDPR)

Under the UK General Data Protection Regulation (UK GDPR), we rely on the following legal bases:

Contract: Processing your order and delivering your products

Legitimate interests: Fraud prevention, improving our store, and direct marketing to existing customers

Consent: Sending marketing emails and using non-essential cookies (you can withdraw consent at any time)

Legal obligation: Complying with UK tax, consumer, and data protection law

5. How we share your information

We do not sell your personal data. We may share it with:

• Shopify Inc. — our platform provider (they process data on our behalf)

• Payment processors — to complete your transaction securely

• Delivery and fulfilment partners — to ship your order

• Google and Meta — for advertising and analytics purposes

• Legal authorities — if required by law or to protect our rights

Some of these partners may be based outside the UK or EEA. Where this is the case, we ensure appropriate safeguards are in place, such as Standard Contractual Clauses approved by the UK ICO.

6. Cookies

We use cookies to make our store work properly and to understand how you use it. These include:

• Essential cookies: Required for the store to function (e.g. your shopping cart)

• Analytics cookies: Help us understand visitor behaviour (e.g. Google Analytics)

• Advertising cookies: Used to show you relevant ads on other websites

You can manage your cookie preferences through the cookie banner on our website or by adjusting your browser settings. Blocking some cookies may affect how our store works.

7. How long we keep your data

We retain your personal data for as long as necessary to fulfil the purposes outlined in this policy. Specifically:

• Order and transaction records: 7 years (required by UK tax law)

• Account information: Until you request deletion

• Marketing preferences: Until you unsubscribe or withdraw consent

• Customer support communications: 2 years

8. Your rights under UK GDPR

As a UK resident, you have the following rights regarding your personal data:

• Right to access: Request a copy of the personal data we hold about you

• Right to rectification: Ask us to correct any inaccurate information

• Right to erasure: Ask us to delete your personal data ('right to be forgotten')

• Right to restrict processing: Ask us to limit how we use your data

• Right to data portability: Receive your data in a machine-readable format

• Right to object: Object to us processing your data for marketing purposes

• Right to withdraw consent: Where processing is based on consent, withdraw it at any time

To exercise any of these rights, please contact us at hello@hipety.com. We will respond within 30 days as required by UK GDPR. We may ask you to verify your identity before processing your request.

If you are unhappy with how we have handled your data, you have the right to lodge a complaint with the UK Information Commissioner's Office (ICO) at www.ico.org.uk or by calling 0303 123 1113.

9. Children's privacy

Our store is not intended for children under the age of 16. We do not knowingly collect personal data from children. If you believe a child has provided us with their personal information, please contact us at hello@hipety.com and we will delete it promptly.

10. Security

We take the security of your personal data seriously. Our store 
uses SSL encryption, and payments are processed through Stripe's 
PCI-DSS compliant payment system. However, no method of 
transmission over the internet is 100% secure, and we cannot 
guarantee absolute security.

11. Changes to this policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. When we do, we will update the 'Last updated' date at the top of this page. We encourage you to review this policy periodically.

12. Contact us

If you have any questions about this Privacy Policy or how we 
handle your personal data, please get in touch:

Email: hello@hipety.com
Customer support: support@hipety.com
Phone: +44 7476 639120
Registered Office: Hipety Ltd, 128 City Road, London, EC1V 2NX

Hipety — Premium Pet Products, Delivered With Love.